AFFIRMATIVE FAIR HOUSING MARKETING PLAN

AFFIRMATIVE FAIR HOUSING MARKETING PLAN
The Illinois Housing Development Authority ("IHDA") requires that each multifamily development receiving loan/grant financing and/or Tax Credits from IHDA, including those participating in a HUD multifamily housing program, establish a marketing program to attract prospective tenants representing all minority and non-minority demographics within the housing market area regardless of race, color, national origin, religion, sex (including sexual harassment), familial status, disability, pregnancy, ancestry, age (40 and over), order of protection status, marital status, sexual orientation (which includes gender-related identity), unfavorable military discharge, and physical and mental disability. In addition to any general marketing activities, each development must implement an affirmative fair housing marketing program. These affirmative marketing efforts are to be directed toward demographics who, due to the development's geographic location or other factors, are considered "least likely" to apply for housing at the development. The marketing program must also include outreach efforts to all persons with disabilities, along with highlighting apartments with accessible or adaptable features in detail to demonstrate specific outreach efforts to persons with physical disabilities. The specifics of this marketing program are outlined below.

Properties who receive applications from a referral agency, and/or whose waitlist is maintained by another agency, are still required to market the development and complete and periodically update an Affirmative Fair Housing Marketing Plan. If you have questions, for existing developments please contact your Compliance Analyst; for new developments and changes in ownership, contact the Project Coordinator.

GETTING STARTED

Training Tools

Below are links for training materials and frequently asked questions to assist you in completing the Affirmative Fair Housing Marketing Plan:

Training Materials

FAQs

Saving Your Progress

If you are not able to complete the entire form in one sitting, you can save your progress and finish the form later. This requires creation of a free JotForm account. Before beginning, take a minute to create an account here.

You can also create an account at any point later. When clicking Save the first time, in the popup window that appears, click "Sign up with Email" to create a free account.

From then on, when clicking Save you will receive an email from JotForm with a link to re-access the saved form. You can also save a draft to your JotForm account.

Sample AFHMP

If you wish to see what the form will look like before you start filling, find below a PDF version of the sample AFHMP for reference.

** NOTE: Do not fill the PDF form. Emailed PDF submissions of the form to ComplianceConnection@ihda.org or directly to IHDA staff will not be accepted. **

On the final page prior to submission you can view the PDF version of the filled form. The filled PDF can be downloaded both at that point and on the Thank You page after the submission has been made.
AFHMP PDF Sample
Below is the PDF signature page. The page signed and dated by the owner and agent representatives must be included as an attachment to the final submission of this form.
AFHMP Signature Page
Click Next to start filling the form.

Person Submitting the Form*

First NameLast Name
Email*

Confirmation Emailexample@example.com

Why are you submitting this plan?*
Search for your property using its assigned Project Identification (PID) number.
If you do not know your PID number, you may search for it using the Compliance Connection Webtool.

After clicking on the link, scroll to the botton of the page and search for your property by name. PIDs appear in the left-hand "Project ID" column.

Note: this search will not yield results for new developments completing the initial form as part of the closing process. For these, enter the assigned PID in the field below. If you are not sure of the PID, please contact the Project Coordinator.
Development Name*
PID*

Date of Initial Occupancy*

MonthDayYear
Date
Advertising Start Date*

MonthDayYear
Date
Units*

Owner
If any of the pre-filled information is incorrect, please fill out the Contact Directory Change Form.
Owner Organization*
ex: ABC Apartments, LP
Owner Name*
Primary owner contact's name
Owner Phone Number*
Please enter a valid phone number.
Owner Email*
example@example.com
Mailing Address*
City*
State*
Zip*

Property Manager
If any of the pre-filled information is incorrect, please fill out the Contact Directory Change Form.
Management Organization *
Ex: ABC Management Company, LLC
Management Agent*
Primary agent contact's name
Management Phone Number*
Please enter a valid phone number.
Management Email*
example@example.com
Mailing Address*
City*
State*
Zip*

Entity Responsible for Marketing
Who is responsible for marketing the property?*
Organization Name *
Ex: ABC Rentals, Inc.
Contact Person*
Primary contact's name
Phone Number*
Please enter a valid phone number.
Email*
example@example.com
Mailing Address*
City*
State*
Zip*

Will anyone else, not already described in prior sections, be involved in marketing the property?*
Please list the other staff members who will be responsible for marketing the property.
Name*
Title*
Marketing Responsibilities*

0/50
Name
Title
Marketing Responsibilities

0/50

Please describe how staff are trained on the provisions of the Affirmative Fair Housing Marketing Plan.*

0/500

Development Type*
Special Needs Population
Ex: homeless Veterans
Development Address*
Development City*

Please enter the demographic characteristics of residents at the property. All answers should be expressed as a percentage. Part A *

	Development Data
American Indian or Alaskan Native
Asian
Black or African American
Hispanic or Latino
Native Hawaiian or Pacific Islander
White
Persons with Disabilities
Families with Children
Other

Does the property collect demographic information from applicants on a waitlist?*

Waitlist Status

Please enter the property's Census Tract below. Click here to look up the property's Census Tract using its physical address.
Census Tract*

Please enter the demographics characteristics of the property's census tract. All answers should be expressed as a percentage. Part B*

	Census Tract
American Indian or Asian Native
Asian
Black or African American
Hispanic or Latino
Native Hawaiian or Pacific Islander
White
Persons with Disabilities
Families with Children
Other

Housing Market Areas

The housing market area and expanded marketing area define where the property intends to focus its marketing activities. For example, the housing marketing area may be a neighborhood or city, while the expanded housing marketing area could be a county or MSA.
Please identify the Housing market area*

0/500
Please identify the expanded marketing area*

0/500
To complete this section, you must input the demographic data for the Housing Market Area and Expanded Housing Marketing Area you identified earlier.

You will need to input the third-party data sources to complete this section. We recommend using the US Census Bureau's website to complete the table. You may use the following links to access the requested information.

DP05 - Demographic Information

S1810 - Persons with Disabilities

S1101 - Families with Children

Please save copies (ideally as a PDF) of the webpages you are citing as part of this plan. You will be required to include this information when submitting the plan.

Please enter the demographics characteristics of the property's marketing area and expanded marketing area. All answers should be expressed as a percentage. Part B*

	Housing Market Area	Expanded Housing Market Area
American Indian or Asian Native
Asian
Black or African American
Hispanic or Latino
Native Hawaiian or Pacific Islander
White
Persons with Disabilities
Families with Children
Other

Based on the completed table above, please indicate the populations/groups least likely to apply for housing without special outreach efforts. (Check all that apply - minimum of three selections).*

American Indian or Alaskan NativeAsianBlack or African AmericanHispanic or LatinoNative Hawaiian or Pacific Islander TypeWhitePersons with DisabilitiesFamilies with ChildrenOther
Other (Specify)

Community Contacts
Does the property perform any outreach activities to supplement marketing efforts?*
Organization Name #1
City
State
Zip
Audience
Ex: Asian, Hispanic
Frequency
Ex: annually
Organization Name #2
City
State
Zip
Audience
Ex: Asian, Hispanic
Frequency
Ex: annually
Organization Name #3
City
State
Zip
Audience
Ex: Asian, Hispanic
Frequency
Ex: annually

Do on-site staff have experience in marketing housing to minority group(s) and/or other population group(s)?*
Please describe this experience, including the location (or property), duration (dates), and the specific population served.*

0/500

Explain the evaluation process you will use to determine whether your marketing activities have been successful in attracting the group(s) least likely to apply.*

Refer to FAQs for examples of how to answer this question.0/500
How often will the effectiveness of marketing efforts be reviewed?*
Ex: Annually
If it is determined that the targeted groups (those least likely to apply) are not being effectively reached, what actions will be taken to address this?*

0/500

Does the property have accessible/adaptable units?*
Please describe the marketing efforts used to advertise accessible and adaptable units.*

0/500

Based on your answers to the previous questions, specific attachments are required to approve your plan. Please review this table and include the requested attachments. (Note: Fair Housing training certificates, census data, a map of the Census Tract, and the IL Housing Search listing are required of all properties, regardless of their marketing activities.)

	Is it required?
Fair Housing Training Certificates (Received within the past two years)
Map of Census Tract
IL Housing Search Listing
Demographic data for census tract, marketing area, and expanded marketing area (Please show us the data you used)
Copies of Outreach Letters
Copies of Flyers or Brochures
Photos of Property Signage, Rental Office, or Model Unit (All photos should clearly show the Fair Housing logo)
Copies of Commercial Media
Signature Page

Please include the attachments listed in the table above.*

Cancelof
Feel free to download the final PDF for your records. Please do not additionally email the PDF to IHDA.
Should be Empty:

AFFIRMATIVE FAIR HOUSING MARKETING PLAN

Owner

Property Manager

Entity Responsible for Marketing

Community Contacts

Signage & Media